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Who we are

We’re Bank al Etihad, a financial institution that’s proud to be Jordanian. Built on family values, we see every customer as one of our own, and make it our business to help wherever we can.

For us, empowerment is everything. That’s why we work with individuals, entrepreneurs, local and global businesses, and the next generation of female leaders, so they can succeed the way they want to. It will always be our goal to help people shape their future.

Our Goal: To Become Jordan’s Leading Digital Bank

We have a clear mission – to be the leading digital bank in Jordan. How do we achieve this? By focusing on what matters most to our customers and where we can have the most impact. Our strategy is all about empowering people through digitalization and making finance accessible to all. We’re dedicated to providing efficient and dynamic service while staying ahead of the game with new products and services. Sustainability is at the heart of everything we do, from supporting entrepreneurs and SMEs, promoting diversity and inclusion to paving the way for sustainable finance.

We’re agile and innovative

We’re passionate about growth and innovation. That’s why we take an agile approach, finding the perfect balance between our business and continuous innovation. We encourage our team to think outside the box and bring their ideas to life. We listen to our customers and use technology to serve them better.

We’re here for our customers every day

We want to be a part of our customers’ daily lives. That’s why we strive to provide the best experience through our employees, digital channels, and automated banking services. We’re always available, anytime and anywhere.

Efficiency and productivity are key

We’re committed to keeping up with the latest developments to serve our customers better. We optimize our resources, reduce costs, and increase efficiency all without compromising the customer experience.

Sustainable growth is our priority

We grow strategically, taking calculated risks and using the latest technologies to protect our environment and comply with regulations. We aim for growth and prosperity while remaining cost-effective.

Data-driven decision making

We analyze data to design products and services that meet the needs of our customers. We’re constantly improving and upgrading to meet market demands. Our aim is to provide unique services and gain our customers’ trust.

Building a positive culture

We value diversity and strive to create a safe and encouraging workplace. We’re always looking for new talent to join our team and help us innovate. We believe in giving our team the freedom to reach their goals and fulfill their ambitions.

Committed to sustainability

We hold ourselves to high standards of sustainability. We prioritize access to finance, support SMEs, and embed sustainability in every aspect of our business.

Our Values

Endlessly entrepreneurial

We’re courageous by nature. We didn’t get where we are today by following the herd. We relentlessly look for new business opportunities, markets, and ideas. When we recognize that spirit in others, we’re prepared to back them up.

Always learning

The financial landscape is in a constant state of flux. We’re always looking to expand our knowledge and use new technologies to evolve and grow with it. We’re just as passionate about sharing what we learn.

Championing creativity

We understand the impact art and culture play in helping us grow as individuals and communities. The more we embrace them, the more we increase our imaginations. This allows us to dig deeper, to approach traditional problems from fresh perspectives, and uncover what makes a business or investment truly special.

Family values

At our heart we are built on family values, and from the moment someone opens an account with us, they become part of that family. Being part of our family allows access to our vast business network, knowledge base, and banking tools to succeed in what matters most to you.

We’re here to empower

We want to provide our customers with a tool-kit that is designed to give them the ability to bank on their terms; anyhow, anywhere, anytime. We exist to help our customers grow who they are and to help them achieve what they want. Whether it’s saving for a holiday, buying a house, or getting a new business venture off the ground, we’re here to support you all the way.

Social Responsibility

How we do things.

For us, our customers and communities are our family. We want to help the people and places around us prosper. Whether it’s championing the next generation of leaders and entrepreneurs, supporting the arts and culture that make Jordan so unique, or investing in skills and education, we want to help people be who they want to be.

Working with young people

We want to empower young people, and help them make the best choices for their futures. Everyone deserves a chance to do their best, regardless of background or family income.

Championing Jordan’s entrepreneurs

Jordan is full of talented people who can shape the world around us, and we want them to be the best they can be. That’s why we’ll always champion business and enterprise, from young startups to seasoned entrepreneurs.

Arts and culture

Ideas and creative expression are how we progress. It’s important for us to keep craft and artisanship in Jordan thriving, so we do all we can to support new talents and local projects.